Inside our practice

Everything we run at Blue Light Dental.

I’m Dr Sanyukta Kothari, principal dentist at Blue Light Dental in Archway, London (GDC 283340). My team and I run our practice on AI, and everything on this page is ours. Nothing here is a demo.

Dr Skots is my name on Instagram, and the name our company trades under. Same person.

Dr Sanyukta Kothari
Dr Sanyukta Kothari, principal dentist, Blue Light Dental, London. GDC 283340.

Reels: filmed on a phone, finished by Claude.

  • Reel, Dr Sanyukta in clinic: Straight teeth aren't a finished smile. Plays muted.
  • Reel, Dr Sanyukta in clinic: Straight isn't the same as finished. Plays muted.
  • Reel cover: What your Invisalign quote leaves out.
  • Reel cover: Your teeth look straight. Do they meet?
  • Reel cover: Same Invisalign. Different results.
  • Reel cover: Everyone asks: does Invisalign hurt?
  • Reel cover: Had braces as a teenager? They've moved.

The cut, the captions and the cover: Claude. The idea and the face: Dr Sanyukta.

One of these is her AI avatar.

Dr Sanyukta's AI avatar, made in HeyGen, standing in the practice, with the caption My Personal Avatar.
Her HeyGen avatar
Dr Sanyukta filmed on her phone in the practice, holding a mug.
Her, filmed on her phone

One reel, posted 24 October 2026. Make yours: the free guide

Every reel here started as a raw clip on a phone. Every ad started as a line in Claude.

Our own reels and ads from the last two months. Claude did the editing: the cut, the captions and the cover of each reel, and the ads drawn in our colours. We typed what we wanted and picked what we liked.

  • Reel cover: Dr Sanyukta, “Three finalists. One small practice.”
  • Static ad, The Signature Smile Plan: “£3,995, everything in. Nothing added at the end.”, with each part of the plan listed and priced, and a Book my free consultation button.
  • Reel cover: Dr Sanyukta, “Meet the dentist who won't judge you.”
  • Reel cover: Dr Sanyukta, “Most people have never seen inside their own mouth.”
  • Static ad: “First 4 Smile Plans this month get bonding and a year of hygiene, free. Worth £900.” £3,995, everything in, 0% finance available.
  • Reel cover: Dr Sanyukta, “Not seen a dentist in years? Start here.”
  • Reel cover: Dr Sanyukta outdoors, “New country, new exams, now a finalist.”
  • Static ad, Invisalign in Archway: “Clear braces for adults, without the metal.” One dentist on your case, start to finish; £3,995, everything in.
  • Reel cover: Dr Sanyukta, “Broke a tooth? Emergency slots every day.”
  • Reel cover: Dr Sanyukta, “New to North London? Come and meet us.”
  • Text card from a reel: “Before you commit to anything: you see the finished smile on screen before you spend a penny.”
  • Static ad, free bite check with a 3D scan: “Your bite decides how long your teeth last.”
  • Reel cover: Dr Sanyukta, “At every check up, we screen for mouth cancer.”

Blue Light Dental, Archway. Dr Sanyukta Kothari, who built the AI flows, is the dentist in them.

Our patient guide, in our own style.

  • Guide cover: A smile that works as hard as you do, with Dr Sanyukta's photo.
  • Guide page: the truth nobody tells you.
  • Guide page: five questions to ask any provider.
  • Guide page: yours to keep, what to walk away from.
  • Guide page: the offer in full, the Signature Smile Plan at £3,995.
  • Guide page: the guarantee, you're free to walk away.
  • Guide page: two ways to start.

Thirteen pages for Invisalign patients, laid out with Claude from what Dr Sanyukta says in the chair.

The Studio and the AI flows

On our screens

The Blue Light Dental Studio open on its Home tab, with the tabs Home, Social media, Video, Facebook and Instagram ads, Google ads, Google and AI ranking, Website and Settings across the top. Under This week, three things worth doing, each with a Copy button for the line to type, then the box headed Ask or tell the Studio, which says typing only and that anything that spends, posts or publishes asks first.
Our own Studio, open on Home: this week's three jobs from the 30 day plan, and the box on every tab.
The Facebook and Instagram ads tab of our Studio: four ads with their spend and leads over 7 and 30 days, each with Pause, Budget and Duplicate, and below them a card headed Your yes needed: pause the ad Smile Plan, what's included, in your Meta Ads account through Windsor, its last 7 days, a line saying pausing costs nothing, and the buttons Yes, do it and No.
Pausing an ad from our ads tab: the card says what will happen and where, and nothing happens until we click Yes.
The Google and AI ranking tab of our Studio on Audit, read on 25 October 2026: a score of 82 out of 100 for what it could check, headed Sound, with gaps, then the score for each area, technical 96, local 90, trust and expertise 67, keywords 79 and AI answers 62, a list of what was not checked, and the box Ask or tell the Studio.
The audit of our own website on 25 October 2026: the score, each area, and what it couldn't check. The three fixes that matter most come next.
From our practice: our October Invisalign campaign. Five reel covers of Dr Sanyukta in clinic, with the hooks Straight teeth aren't a finished smile, What your Invisalign quote leaves out, Your teeth look straight. Do they meet?, Straight isn't the same as finished, and Same Invisalign. Different results. Below them five pages of the patient Invisalign guide in our scrapbook style: the cover, the truth nobody tells you, five questions to ask any provider, the offer in full at £3,995, and two ways to start.
Our October Invisalign campaign: the reel ads Claude cut and captioned from Dr Sanyukta's phone clips, and the patient guide it laid out in our own style.
All seven slides of the carousel the Social Media flow made for Blue Light Dental, What the Signature Smile Plan includes, in deep teal, cream and gold with the practice's logo: one dentist start to finish, what is in the plan, what is also included, £3,995 all in, a quote, and save this for your consultation; beside them the caption it wrote.
A carousel the flow made for our Signature Smile Plan, in our own colours and fonts, with the caption it wrote.
Our Studio's Video editing tab on Cut: Dr Sanyukta's implants reel paused on her opening question with the caption on screen, and beside it her words with "So," struck through, a note from Claude on what it cut, the cut length and Send cut to Claude.
Video editing: your own clip and every word you said. Tap a word to cut it, play the cut, then send it back to Claude.
A screenshot of the top of Blue Light Dental's live website, bluelightdentalclinic.co.uk: the Signature Smile Plan bar, the menu, then the practice team in deep teal under the words Where Premium Feels Personal, with Book a Free Invisalign Consultation and Book a Check-up buttons and the Google rating.
Our own practice website, bluelightdentalclinic.co.uk. The flow plans and writes a whole site like it, page by page, in your voice.
A screenshot of Blue Light Dental's live Smile Plan page on a phone, as two screens: Teeth straightening in Archway, £3,995, everything in, the month's offer, and four buttons to tap what sounds like you, then the free check line and the registered clinicians, Saturday appointments and Google reviews lines.
Our own Smile Plan page, live on our website, at phone width. The flow builds a page like it for each treatment you want more of.
The Google Ads flow's page for Blue Light Dental's Invisalign campaign, the week of 8 to 12 October 2026, in the practice's colours: tracking checked first (one enquiry in five missed), spend a day £37.66, average cost per click £3.25, cost per enquiry £94, 70% of searches missed because the budget ran out, then Price searches (we suggest keep) and General searches (too early to say).
Our own week's read, 8 to 12 October, on the flow's page: the tracking check first, then the numbers and the groups to keep or watch.
What it looks like

Google and our blog

  • Google rating for Blue Light Dental: 4.9 from 356 reviews
    4.9 from 356 reviews. The Google and AI Ranking flow keeps the profile current.
  • The practice blog with three posts from September 2026
    Three posts in one week, drafted with the flow, edited by us.
The film

How we use AI in our practice

Twenty five minutes, in our own words.

Watch what's possible: the 25 minute film about how we run Blue Light Dental on AI.
In words
Every system we run, as a list

Found Patients find us on Google and in AI search

  • Google ranking and AI search

    Audits the website, drafts a weekly blog post, Google Business Profile posts and review replies in our voice, and asks ChatGPT, Gemini and Perplexity each month whether they name the practice.

    Runs in
    Claude, on a weekly schedule. Posts go live only after we read them.
    Replaced
    An SEO retainer.
    In the AI flows
  • Google Business Profile, kept alive

    A post a week, every review answered within a day, photos refreshed each month.

    Runs in
    Claude drafts, reception posts.
    Replaced
    Nothing. It used to be nobody's job.
    In the AI flows

Seen The practice shows up every week without a content agency

  • A month of content from one sitting

    Turns the questions patients asked that week into a month plan, reel scripts, carousels and captions, each line read by one of us before it goes out.

    Runs in
    Claude or ChatGPT.
    Replaced
    Sunday evenings and a content agency.
    In the AI flows
  • Reels edited on a laptop

    A raw phone clip goes in. The pauses go, the colour is fixed, captions are burnt in, the name card carries the GDC number, and the 9:16 and 4:5 versions come out with a cover.

    Runs in
    On our own computer, with the AI driving the edit.
    Replaced
    A video editor at about £80 a reel.
    AI flow, or built for you

Clicked Ads planned, written and checked every Friday

  • Facebook and Instagram ads

    Plans a campaign for one treatment, writes the ads, builds them paused in our ad account, then reads the numbers every Friday and tells us what to pause and what to make next.

    Runs in
    Claude, with Meta's connector. Nothing spends until we switch it on.
    Replaced
    The agency's monthly report.
    AI flow, or built for you
  • Google Ads

    Search campaigns for the treatments patients type, built paused, with the search terms read every Friday for wasted spend.

    Runs in
    Claude, with Google Ads Editor or Windsor.ai.
    Replaced
    Guesswork and a wasted budget.
    AI flow, or built for you
  • Landing pages

    One page per treatment: the words patients search for, the price guidance, the form, the FAQ and the tracking, written and built as a draft.

    Runs in
    Claude, saved into WordPress.
    Replaced
    A web developer, two weeks and an invoice.
    AI flow, or built for you

Chosen The website and the letters that make people choose us

  • The practice website

    Every page planned and written in the practice's voice, with the required pages (privacy, complaints, accessibility) and the schema Google reads, saved into WordPress as drafts.

    Runs in
    Claude, in the desktop app.
    Replaced
    A website agency.
    AI flow, or built for you
  • Treatment plan letters

    An anonymised consultation note becomes a plain English letter with the options, the costs and the next step, which the dentist checks and signs.

    Runs in
    Claude or ChatGPT.
    Replaced
    Twenty minutes per letter after the last patient.
    In the AI flows

Booked Nobody who enquires is forgotten

  • WhatsApp lead follow up

    A new enquiry from an ad, Google or the website is answered on WhatsApp in minutes, followed up for two weeks, reminded before the appointment, and asked for a review afterwards. A person steps in whenever it matters.

    Runs in
    GoHighLevel, with the messages written by the flow and approved by us.
    Replaced
    Enquiries that sat in an inbox for days.
    Built for you

Run The practice runs on numbers, not on memory

  • The morning numbers

    Every morning the dashboard shows yesterday and the month: each clinician's day, which slots sat empty, where the revenue came from, and which patients are due back.

    Runs in
    Our own dashboard, fed from Dentally.
    Replaced
    A spreadsheet nobody opened.
    Built for you
  • The practice brain

    One shared place with the practice's facts, brand, prices, SOPs and rules. Every flow reads it, so nobody retypes the practice, and the team gets the same answer to the same question.

    Runs in
    A folder the whole team can see.
    Replaced
    Asking the principal.
    AI flow, or built for you
  • The approval habit

    Nothing we make goes out until one of us has read it. Every flow hands back a draft and waits for a yes.

    Runs in
    Claude or ChatGPT.
    Replaced
    Trusting the first draft.
    In the AI flows
Where it’s going

One system for the whole practice

The practice’s numbers, patients, team and AI in one place. We are building it for our own practice first.

  • The morning numbers for every clinician and every chair, from your own practice software.
  • Recalls and unscheduled treatment, followed up in your practice's voice.
  • Record a consultation, with the patient's consent, and get the transcript, the note and the patient letter to check: anonymised transcripts only, on a business plan.
  • The treatment plan view the patient sees, with the options side by side.
  • Payroll and the UDA or private split, without the spreadsheet.
  • Your team's questions answered from your own rules, SOPs and prices.

No price and no date yet, no deposit, no pre order. We say when it opens, and the practices we set up get it first.

Tell me when it opens

I am

We only email you about this. Stop any time. Privacy.

How it started

A couple of years ago our practice ran the way most do. Evenings went to admin, and marketing happened when there was energy left.

So we started handing the repetitive writing to AI, one job at a time: letters, replies, the website, the posts, the answers the front desk gives every day. Each time something worked, we wrote down exactly how, so the team could do it the same way next time.

Those notes became this site. None of it needed an agency or a developer.

What we believe
We share what we know.

The ebook and the guides hold everything we know. If you’d rather we built it, that’s what we charge for.

The clinician stays the editor.

AI drafts. A person reads every line before it goes to a patient or online.

Patients stay out of the chat.

No names, dates of birth or records in a consumer AI tool. Every guide that touches patient words shows how, and the rules fit on one page.

Your accounts, your name.

No contracts and nothing locked away. Everything we set up stays yours.

Get it

Four ways to have this in your practice

We build it. You run it. No retainer, no monthly fee.

1

Do it yourself

The AI flows. One Claude plugin: say “Set me up”, then type one line for each job.

2

Set it up with us

The AI Head Start: 90 minutes on video. Your AI flows live today, and the know how to build your own AI agents after.

£249, or £200 with the AI flowsThe AI Head Start
3

Built for you

We build one harder workflow in your accounts and hand it over with a video of how to run it. You run it after.

£750 a systemWhat we build
4

The Practice Build

Four weeks. We build the systems, set up your practice dashboard and train the whole team. Then you run it.

Questions? fullarch@drskots.com. We read every email. On Instagram we’re @drskots.